An initial pass at adding rich markup to the 2.0 theme engine.

* Adds price, title, image, description, currency metadata.
* There is ample opportunity for additional data for themes/plugins.
* We added a currency code function to the product helper file. This will likely move if and when #1865 lands.

Fixes #59

wpsc-components/theme-engine-v2/helpers/template-tags/general.php

@@ -148,7 +148,7 @@ function wpsc_get_breadcrumb( $args = '' ) {
 		'before_divider'  => '<span class="%s">',
 		'after_divider'   => '</span>',
 		'divider'         => '&raquo;',
-		'padding'         => 1,
+		'padding'         => 0,
 
 		// Home
 		'include_home'    => true,
@@ -175,9 +175,8 @@ function wpsc_get_breadcrumb( $args = '' ) {
 
 	// if padding is set, prepare the length, padding string and divider
 	if ( $padding ) {
-		/* @todo: Check if $padding is supposed to use $length, rather than $padding.  Otherwise, $length is dead. */
-		$length = strlen( $divider ) + $padding * 2;
-		$padding = str_repeat( "&nbsp;", $padding );
+		$length = strlen( html_entity_decode( $divider, ENT_COMPAT, 'UTF-8' ) ) + $padding * 2;
+		$padding = str_repeat( "&nbsp;", $length );
 		$divider = $padding . $divider . $padding;
 	}
 	$divider        = $before_divider . $divider . $after_divider;

wpsc-components/theme-engine-v2/helpers/template-tags/product.php

@@ -351,6 +351,64 @@ function wpsc_get_product_thumbnail_id( $product_id = null ) {
 	return $thumbnail_id;
 }
 
+/**
+ * Sets the structured product name to the product title.
+ *
+ * @param  array $crumbs Array of breadcrumb elements.
+ *
+ * @since  4.0
+ *
+ * @return array         Array of breadcrumb elements with product title structured semantically.
+ */
+function wpsc_set_structured_product_name( $crumbs ) {
+
+	if ( wpsc_is_single() ) {
+		$product = str_replace( 'wpsc-breadcrumb-item"', 'wpsc-breadcrumb-item" itemprop="name"', array_pop( $crumbs ) );
+		$crumbs[] = $product;
+	}
+
+	return $crumbs;
+}
+
+add_filter( 'wpsc_breadcrumb_array', 'wpsc_set_structured_product_name' );
+
+/**
+ * Template tag for base country currency code.
+ *
+ * Helpful for templates using structured data, likely other use cases.
+ * Temporarily located here, until #1865 lands.
+ *
+ * @since  4.0
+ *
+ * @return  string Base country currency code.
+ */
+function wpsc_base_country_code() {
+
+	$base = new WPSC_Country( wpsc_get_base_country() );
+
+	echo esc_attr( $base->get_currency_code() );
+}
+
+/**
+ * Sets structured data for product thumbnails.
+ *
+ * @param  string $html Product thumbnail HTML.
+ *
+ * @since  4.0
+ *
+ * @return string $html Product thumbnail HTML with strucutred data.
+ */
+function wpsc_set_structured_image_data( $html ) {
+
+	if ( ! wpsc_is_single() ) {
+		return $html;
+	}
+
+	return str_replace( '<img', '<img itemprop="image"', $html );
+}
+
+add_filter( 'post_thumbnail_html', 'wpsc_set_structured_image_data' );
+
 /**
  * Return the HTML of a product's featured thumbnail.
  *

wpsc-components/theme-engine-v2/theming/template-parts/single.php

@@ -1,25 +1,27 @@
 <?php wpsc_user_messages(); ?>
-<div id="product-<?php wpsc_product_id(); ?>">
+<div id="product-<?php wpsc_product_id(); ?>" itemscope itemtype="http://schema.org/Product">
 	<?php wpsc_breadcrumb(); ?>
 
 	<div class="wpsc-product-summary">
-		<div class="wpsc-product-price">
+
+		<div class="wpsc-product-price" itemprop="offers" itemscope itemtype="http://schema.org/Offer">
+			<meta itemprop="priceCurrency" content="<?php wpsc_base_country_code(); ?>" />
 			<?php if ( wpsc_is_product_on_sale() ): ?>
 				<del class="wpsc-old-price">
 					<strong><?php esc_html_e( 'Old Price', 'wpsc' ); ?>:</strong> <span class="wpsc-amount"><?php wpsc_product_original_price(); ?></span>
 				</del><br />
 				<ins class="wpsc-sale-price">
-					<strong><?php esc_html_e( 'Price', 'wpsc' ); ?>:</strong> <span class="wpsc-amount"><?php wpsc_product_sale_price(); ?></span>
+					<strong><?php esc_html_e( 'Price', 'wpsc' ); ?>:</strong> <span class="wpsc-amount" itemprop="price"><?php wpsc_product_sale_price(); ?></span>
 				</ins><br />
 				<span class="wpsc-you-save">
 					<strong><?php esc_html_e( 'You save', 'wpsc' ); ?>:</strong> <span class="wpsc-amount"><?php wpsc_product_you_save(); ?></span>
 				</span>
 			<?php else: ?>
-				<strong><?php esc_html_e( 'Price', 'wpsc' ); ?>:</strong> <span class="wpsc-amount"><?php wpsc_product_original_price(); ?></span>
+				<strong><?php esc_html_e( 'Price', 'wpsc' ); ?>:</strong> <span class="wpsc-amount" itemprop="price"><?php wpsc_product_original_price(); ?></span>
 			<?php endif; ?>
 		</div>
 
-		<div class="wpsc-product-description">
+		<div class="wpsc-product-description" itemprop="description">
 			<?php wpsc_product_description(); ?>
 		</div>
 
@@ -45,4 +47,4 @@ class="wpsc-thumbnail wpsc-product-thumbnail"
 			<?php endif; ?>
 		</a>
 	</div>
-</div><!-- #post-<?php the_ID(); ?> -->
+</div><!-- #product-<?php the_ID(); ?> -->