Open_IIT-DA

In this project, we are given the geodemographic and other relevant data of an Auto Insurance Company that may impact its Customer Lifetime Value. We have to predict the Customer Lifetime Value for this company. Customer Lifetime Value is the total revenue the client will derive in its entire relationship with a customer. Because we don’t know how long each customer relationship will be, we have to make a good estimate and state Customer Lifetime Value as a periodic value - that is, we usually say “that this customer’s 12 month(or 24 months, etc) Customer Lifetime Value is $x. The client also wants to know the types of customers that would generally give us more revenue.