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User Research

Victor Masson edited this page Sep 3, 2019 · 1 revision

How often do you cook from a recipe

Very regular if they're into it, otherwise very rarely (ie. if they want to impress someone).

Once a month. Once every couple of weeks. 50% of the time but I have my own. Usually cook things I knew before. Four to five times a week. Five times a week.*

Where do you find them? Any favourite sites or apps?

BBC Good Food mentioned five times.

Google.

Buzzfeed (good interface).

Yummly > has an API

15 gram (Belgian).

Type up things they want to use up to find a recipe. Wont necessarily follow the recipe to the book. Preference for short, to the point recipes rather than detailed, useless blurbs ("wash your salad in water") or videos.

How much time do you have to cook during the week?

Anything from ten minutes to two hours.

A couple of hours if I want to. Normally like an hour every evening. Quite a lot compared to the average but sometimes all in one go making batches. 20 to 30 minutes. No more than an hour. As quickly as possible. One evening during the week or only on Sundays. Every evening but often quick preparations.

When is the last time you had to throw away food you could have cooked with? How did you feel about it? What kind of ingredients do you usually have to throw away?

CONSTANTS: Happens at least weekly or more. Mostly: Vegetables / Fruits / Spices / Dairy.

"Just now and i felt sad."

"Once every two weeks and usually veggies.""

"I bought the carrots and I know I never eat them."

"I throw away vegetables every week.""

"I felt disappointed in myself"

"It made me angry".

"Two or three days ago. Mostly salad or vegetables, probably once a week."

"Today. Usually food, vegetables, milk or fruit juice."

"I hate throwing."

"Yesterday, and every week."

"I always feel super guilty."

It's little things you forget.

It happens really fast and very often.

"It happens quite frequently especially if i use a recipe and buy a single ingredient that's only used for that one recipe."

How far ahead do you plan cooking/shopping?

No constant. Depends on the person's general interest in cooking.

*Three days, max four days. Not at all. I buy one bit of shopping (stuff I always need) then little bits to fill the gaps. Max two or three days. I go shopping every day. 24 to 48h ahead at the most. On the fly unless cooking for an occasion.

"I hate thinking of recipes"

Not at all, in the shop. Vague plan half an hour before I go out. Three / four days but sometimes pop in for something else.*

This is what I hate about life. You have to eat, otherwise you die. And you either spend a lot of money eating out or you have to plan it: go to the supermarket, take it home, cook it, remember to eat it BEFORE IT GOES BAD… that’s so much to deal with.

Try to plan ahead but it's not always possible.

How varied are your meal choices?

Most people do have regular patterns. Most people feel like they're not varying enough because they don't have ideas, and seem to wish they were mixing it up a bit more.

Not planning meals is a frustration of mine.

I rotate roughly around 8 meals.

I'm vegan so I don't have much choice.

I try. But sometimes I'll have same thing for three days. I don't always shop for the same things.

I often cook something and then never again because i forget about it. 50% is varied and 50% is stuff i have on hand.

Not very varied. Kind of wish they were. Not much. I have my regulars. One out of five is usually something different. Pretty varied: usually looking for something exciting. Not very varied.

Not much unless specific motivation (hosting people).

I take into account what I have in the fridge.

How much attention do you pay to the nutrition of recipes you use?

People seem to care more about individual items than recipes (use non-fat milk, cut carbs). And seem to be more concerned more about reducing waste than nutrition. In many cases this is because the person is already conscious of what they eat and being nutritiously balanced.

Acute awareness for people who are following vegan or vegetarian diets, or have health constraints (insulin count) due to the constraints tied to these diets.

Quite careful because I have to carb-count for my insulin doses. I have to count how much carb I have for ever meal.

Increasingly. I try and cook everything from scratch.

Not necessarily the nutrition but i'm conscious of what ingredients are in it.

I try and use low fat or cut carbs but wouldn't look at actual numbers.

It's not something I consider for recipes but I'll look at the ingredient itself (like getting low fat milk).

I try and cut out salt, mayo. I have a vague idea of how nutritous things are.

I look at the rainbow chart for food in the shops and look at recipes that are healthy.

I have a general idea of the healthiness of the recipe but that wont impact picking one over another.

I'm vegetarian so I have to pay attention to nutrition. I want to make sure I cover everything.

I'm vegan so I have to make sure I eat enough protein.


How many people do you usually cook for?

One or two (unless special occations)

For two, but portions are for sic.


Do you think you could save some money on your weekly food shopping?(if you could plan your meals)

Yes - from people who throw away a lot. Concern about waste seems to prevail over concern about money.

Probably yes. Sometimes buy things I'll beed but never eat.

Yes because I don't plan and it would reduce waste.

Yes I think I could by finding more deals, planning ahead...

It's not about money but about not throwing stuff away.


Additional questions from users

  • Would I have to cook every day?
  • Does that cover breakfast?
  • Will you give people option to remove ingredients?
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