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SteamDB-Tracker committed Aug 29, 2023
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4 changes: 2 additions & 2 deletions docs/api/isteamugc.html
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Expand Up @@ -5659,7 +5659,7 @@ <h2 class="bb_subsection"><a name="SteamUGCQueryCompleted_t"></a>SteamUGCQueryCo
>uint32</a
>
</td>
<td>The number of items returned.</td>
<td>The number of items returned in this result set.</td>
</tr>
<tr>
<td><strong>m_unTotalMatchingResults</strong></td>
Expand All @@ -5668,7 +5668,7 @@ <h2 class="bb_subsection"><a name="SteamUGCQueryCompleted_t"></a>SteamUGCQueryCo
>uint32</a
>
</td>
<td>The total number of items that matched the query.</td>
<td>The total number of items that matched the query in the database.</td>
</tr>
<tr>
<td><strong>m_bCachedData</strong></td>
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48 changes: 24 additions & 24 deletions docs/marketing/discounts.html
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Expand Up @@ -96,8 +96,22 @@ <h2 class="bb_subsection"><a name="12"></a>Custom Discounts</h2>
You can configure your own custom discounts to align with special events like a major update or
the anniversary of your products's release. You can schedule a custom discount to begin on the
following calendar day.
<h2 class="bb_subsection"><a name="13"></a>Themed Sales</h2>
Steam organizes various themed sales events designed to showcase certain categories of games.
These events will have specific criteria for eligibility, and a process of invitation,
registration, and discounting. Each of these sales will be promoted on the homepage of Steam and
organized into sub-categories relevant for each event.
<a
href="https://partner.steamgames.com/doc/marketing/upcoming_events/themed_sales"
class="bb_doclink"
>Learn more here.</a
>
<h2 class="bb_subsection"><a name="14"></a>Seasonal Sales</h2>
There are four major seasonal sale events per year, which take over the Steam store experience
in a big way. All games on Steam are invited to participate with a discount. These four events
are Spring, Summer, Autumn, and Winter.
</ul>
<h2 class="bb_subsection"><a name="13"></a>Curated</h2>
<h2 class="bb_subsection"><a name="15"></a>Curated</h2>
The following discount types are created and managed by Valve. When selecting products to fill these
front-page promotional slots, we consider games of all price points and genres. While there aren't
exact rules, as a base guideline we tend to focus on the most-played or best-selling games on Steam.
Expand All @@ -111,65 +125,51 @@ <h2 class="bb_subsection"><a name="13"></a>Curated</h2>
>contact us any time. </a
><br />
<br />
There are three types of curated promo slots for products. The default discount length for all three
promo slots is one week, but we're happy to be flexible with shorter or longer discounts, within our
existing discount policies.<br />
There are three main types of curated promo slots for products. The default discount length for all
three promo slots is one week, but we're happy to be flexible with shorter or longer discounts,
within our existing discount policies.<br />
<br />
<ul class="bb_ul">
<h2 class="bb_subsection"><a name="14"></a>Daily Deal</h2>
<h2 class="bb_subsection"><a name="16"></a>Daily Deal</h2>
Daily Deals are featured on the Steam homepage for 24 hours, and rotate every day at 10am
Pacific. There are two Daily Deal slots per day. The artwork used for the Daily Deal is our
standard "Header Capsule" 460px x 215px , and is imported from the associated game or bundle
automatically. Daily Deal discounts default to one week, but by publisher request we can run
those discounts anywhere from 2 to 14 days.
<h2 class="bb_subsection"><a name="15"></a>Midweek Deal</h2>
<h2 class="bb_subsection"><a name="17"></a>Midweek Deal</h2>
Midweek Deal promotions are featured on the Steam homepage for 72 hours, from Monday at 10am
Pacific until Thursday at 10am Pacific. There are up to six Midweek slots per week. The artwork
used for the Midweek promotion requires custom asset sizes detailed
<a href="https://partner.steamgames.com/doc/store/assets/promos" class="bb_doclink">here</a
>, which will be localized by Valve. Midweek discounts default to one week, but by publisher
request we can run those discounts anywhere from 3 to 14 days.
<h2 class="bb_subsection"><a name="16"></a>Weekend Deal</h2>
<h2 class="bb_subsection"><a name="18"></a>Weekend Deal</h2>
Weekend Deal promotions are featured on the Steam homepage for 96 hours, from Thursday at 10am
Pacific until Monday at 10am Pacific. There are up to six Weekend Deal slots per week. Similar
to Midweek promotions, Weekend Deals require custom asset sizes detailed
<a href="https://partner.steamgames.com/doc/store/assets/promos" class="bb_doclink">here</a
>, which will be localized by Valve. Weekend Deal discounts default to one week, but by
publisher request we can run those discounts anywhere from 4 to 14 days.
<h2 class="bb_subsection"><a name="17"></a>Visual Example</h2>
<h2 class="bb_subsection"><a name="19"></a>Visual Example of Curated Deals</h2>
Here's a sample display of the Special Offers carousel on the Steam homepage. Midweek and
Weekend spotlights occupy the larger spaces on the left side. Daily Deals are on the right side.
A user can page through this carousel, where they'll see multiple spotlights from curated sales,
as well as other discounted products that are organically recommended based on current
popularity with customers.
<h2 class="bb_subsection"><a name="18"></a></h2>
<h2 class="bb_subsection"><a name="20"></a></h2>
<img
src="https://cdn.cloudflare.steamstatic.com/steamcommunity/public/images/steamworks_docs/english/specialoffersvisualexample.png"
alt="specialoffersvisualexample.png"
title="specialoffersvisualexample.png"
/>
<h2 class="bb_subsection"><a name="19"></a>Free Weekends</h2>
<h2 class="bb_subsection"><a name="21"></a>Free Weekends</h2>
Free Weekends are promotions where customers have temporary access to your game. Users can try
out the game for free, but lose access when the time period expires. This kind of offer is used
strategically for certain types of games or circumstances, and is usually paired with a discount
to help convert trial players to paying customers.
<a href="https://partner.steamgames.com/doc/marketing/discounts/freeweekends" class="bb_doclink"
>Learn more here.</a
>
<h2 class="bb_subsection"><a name="20"></a>Themed Sales</h2>
Steam organizes various themed sales events designed to showcase certain categories of games.
These events will have specific criteria for eligibility, and a process of invitation,
registration, and discounting. Each of these sales will be promoted on the homepage of Steam and
organized into sub-categories relevant for each event.
<a
href="https://partner.steamgames.com/doc/marketing/upcoming_events/themed_sales"
class="bb_doclink"
>Learn more here.</a
>
<h2 class="bb_subsection"><a name="21"></a>Seasonal Sales</h2>
There are four major seasonal sale events per year, which take over the Steam store experience
in a big way. All games on Steam are invited to participate with a discount. These four events
are Spring, Summer, Autumn, and Winter.
</ul>
<h2 class="bb_section"><a name="bestpractices"></a>Discounting Best Practices</h2>
<ul class="bb_ul">
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