Customer data and engagement suite, an open-source alternative to Segment, RudderStack, etc.

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Open-source Customer Journey Automation Platform

TRACARDI is an API-first solution, low-code / no-code platform aimed at any e-commerce business that wants to start using user data for business decision purposes, user experience enhancement, and marketing automation. If you own a brand new e-commerce platform or a legacy system you can integrate TRACARDI easily.

✨ Features

What TRACARDI can do for you:

• Reuse your current infrastructure
  Tracardi doesn’t require the complex integration or dedicated infrastructure. It runs on top of cloud managed services; reusing your existing
  infrastructure and spinning up new resources when needed.

• Collect Customer Data - You can collect, ingest, aggregate and store customer data
  from multiple sources in real time.

• Model Customer Data - You can model data. Define rules that will model data delivered
  from your page and copy it into user profile.

• Personalize User Experience - You can personalize user experience with
  real-time front-end apps injected into your existing webpage, customized messages, marketing segmentation, in-time messaging.

• Unify Profiles - You can merge customer data from various sources to
  single profile. Auto de-duplicate customer records. Blend customers in one account.

• Integrate your internal systems - Tracardi is a centralized communication and orchestration hub that can integrate different parts of your IT parts.

• Scale you e-commerce easily - Tracardi is a headless, API first platform. Build with modern tools and designed as a decentralized system that can
  handle your needs.

• Use Social Engagement - Use Tracardi bridges to connect your e-commerce platform to the existing social media networks. Reward your clients for
  sharing your products or commenting on the content that helps you sell.

• Stay open to all the tools available on the Internet - Tracardi is open source. Do not limit your business to the closed set of tools.
  If there is any tool that will help you sell Tracardi will help you connect it with your business.

If you are the company and would like to receive an invoice for your contribution. Please head to Open-Collective and make a donation.