diff --git a/bin/paragon-scripts.js b/bin/paragon-scripts.js
index dbc9329699..8b35a7c5a4 100755
--- a/bin/paragon-scripts.js
+++ b/bin/paragon-scripts.js
@@ -5,6 +5,7 @@ const helpCommand = require('../lib/help');
 const buildTokensCommand = require('../lib/build-tokens');
 const replaceVariablesCommand = require('../lib/replace-variables');
 const buildScssCommand = require('../lib/build-scss');
+const { sendTrackInfo } = require('../utils');
 
 const COMMANDS = {
   /**
@@ -181,9 +182,11 @@ const COMMANDS = {
 
   try {
     await executor.executor(commandArgs);
+    sendTrackInfo('openedx.paragon.cli-command.used', { command, status: 'success' });
   } catch (error) {
     // eslint-disable-next-line no-console
     console.error(chalk.red.bold('An error occurred:', error.message));
+    sendTrackInfo('openedx.paragon.cli-command.used', { command, status: 'error', errorMsg: error.message });
     process.exit(1);
   }
 })();
diff --git a/component-generator/index.js b/component-generator/index.js
index f27712a22e..7f37f7bf9b 100644
--- a/component-generator/index.js
+++ b/component-generator/index.js
@@ -4,17 +4,17 @@ const path = require('path');
 const { COMPONENT_FILES } = require('./constants');
 const {
   validateComponentName,
-  sendTrackInfo,
   createFile,
   addComponentToExports,
   addComponentToGit,
 } = require('./utils');
+const { sendTrackInfo } = require('../utils');
 
 program
   .argument('<ComponentName>', 'Component must have a name', validateComponentName)
   .action((componentName) => {
     // send data to analytics
-    sendTrackInfo(componentName);
+    sendTrackInfo('openedx.paragon.functions.track-generate-component.created', { componentName });
     const componentDir = path.resolve(__dirname, `../src/${componentName}`);
     // create directory for the component files
     fs.mkdirSync(componentDir);
diff --git a/component-generator/utils.js b/component-generator/utils.js
index 5d4b4c2585..f742c3bff5 100644
--- a/component-generator/utils.js
+++ b/component-generator/utils.js
@@ -1,7 +1,6 @@
 const { InvalidOptionArgumentError } = require('commander');
 const fs = require('fs');
 const path = require('path');
-const axios = require('axios');
 const { exec } = require('child_process');
 require('dotenv').config();
 
@@ -32,25 +31,6 @@ function validateComponentName(value) {
   return value;
 }
 
-/**
- * Sends request to the Netlify function to inform about generate-component usage.
- * @param {string} componentName - component name
- */
-function sendTrackInfo(componentName) {
-  const { BASE_URL, TRACK_ANONYMOUS_ANALYTICS } = process.env;
-  if (TRACK_ANONYMOUS_ANALYTICS) {
-    const url = `${BASE_URL}/.netlify/functions/trackGenerateComponent`;
-    axios.post(url, { componentName })
-      .then(result => {
-        // eslint-disable-next-line no-console
-        console.log(`Track info is successfully sent (status ${result.status})`);
-      }).catch(error => {
-        // eslint-disable-next-line no-console
-        console.log(`Track info request failed (${error})`);
-      });
-  }
-}
-
 /**
  * Creates a file for the component based on the template.
  * Note that 'componentName' string is a reserved placeholder,
@@ -97,7 +77,6 @@ function addComponentToGit(componentName) {
 }
 
 exports.validateComponentName = validateComponentName;
-exports.sendTrackInfo = sendTrackInfo;
 exports.createFile = createFile;
 exports.addComponentToExports = addComponentToExports;
 exports.addComponentToGit = addComponentToGit;
diff --git a/package-lock.json b/package-lock.json
index f49d9b1b7f..019fc845d5 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -17,6 +17,7 @@
       ],
       "dependencies": {
         "@popperjs/core": "^2.11.4",
+        "axios": "^0.27.2",
         "bootstrap": "^4.6.2",
         "chalk": "^4.1.2",
         "child_process": "^1.0.2",
diff --git a/package.json b/package.json
index 8690ee1f6a..7fd4fcfc07 100644
--- a/package.json
+++ b/package.json
@@ -57,6 +57,7 @@
   },
   "dependencies": {
     "@popperjs/core": "^2.11.4",
+    "axios": "^0.27.2",
     "bootstrap": "^4.6.2",
     "chalk": "^4.1.2",
     "child_process": "^1.0.2",
diff --git a/utils.js b/utils.js
new file mode 100644
index 0000000000..667932a4e8
--- /dev/null
+++ b/utils.js
@@ -0,0 +1,23 @@
+const axios = require('axios');
+
+/**
+ * Sends request to the Netlify function to inform about specified event.
+ * @param {string} eventId - tracking event id
+ * @param {object} properties - tracking properties
+ */
+function sendTrackInfo(eventId, properties) {
+  const { BASE_URL, TRACK_ANONYMOUS_ANALYTICS } = process.env;
+  if (TRACK_ANONYMOUS_ANALYTICS) {
+    const url = `${BASE_URL}/.netlify/functions/sendTrackData`;
+    axios.post(url, { eventId, properties })
+      .then(result => {
+        // eslint-disable-next-line no-console
+        console.log(`Track info is successfully sent (status ${result.status})`);
+      }).catch(error => {
+        // eslint-disable-next-line no-console
+        console.log(`Track info request failed (${error})`);
+      });
+  }
+}
+
+module.exports = { sendTrackInfo };
diff --git a/www/netlify/functions/sendAnalyticsData.js b/www/netlify/functions/sendAnalyticsData.js
new file mode 100644
index 0000000000..964bf57869
--- /dev/null
+++ b/www/netlify/functions/sendAnalyticsData.js
@@ -0,0 +1,23 @@
+const { v4: uuidv4 } = require('uuid');
+const Analytics = require('analytics-node');
+
+const analytics = new Analytics(process.env.SEGMENT_KEY);
+
+exports.handler = async function eventHandler(event) {
+  // Only allow POST
+  if (event.httpMethod !== 'POST') {
+    return { statusCode: 405, body: 'Method Not Allowed' };
+  }
+  const { eventId, properties } = JSON.parse(event.body);
+  // dispatch event to Segment
+  analytics.track({
+    anonymousId: uuidv4(),
+    event: eventId,
+    properties,
+  });
+
+  return {
+    statusCode: 200,
+    body: JSON.stringify({ success: true }),
+  };
+};