Design an email marketing poster for Nebula Cohort-3

[doaamkader]

Dear @jilaga We are preparing for the Nebula cohort-3 and i am working on marketing strategy
I want you to help us make an email marketing poster and these are some ideas and if you can send a draft before the Christmas break i will be much appreciated.
https://6723653.fs1.hubspotusercontent-na1.net/hubfs/6723653/Training%20One%20Pager%20V8.pdf
https://mailchi.mp/knowledgee.com/form-last-chance-10254582?e=c0d05ea769
@iramosp will follow up with us.

1. What information should go in the poster?

• small intro. about OLS, a small intro about the program, curriculum, and benefits (we want to make it clear and on point)

2. Who is the intended audience of the poster?

• e.g. university department or university, community lead, Mangers of research centers, etc.

3. What is the main objective of the poster?

• Get collaboration or agreement of sponsor or outreach for Nebula cohort
• Invite them to the workshop to Nebula workshop to give them more information about the program

[jilaga]

Looking at this..

[iramosp]

@doaamkader, I think after our meeting today, we understand better what an organization needs to know about the program. To keep all info in this thread, could you answer these questions?

1. What information should go in the poster? (this is already somewhere in slack, please just include it here as well for visibility)
2. Who is the intended audience of the poster? e.g. university department, community lead, etc.
3. What is the main objective of the poster? It could be useful to think in terms of:
- [action], eg. convince, inform, collaborate, etc.
- [audience], see Q2, eg. university department, community lead, etc.
- [outcome], e.g., fund a full Nebula cohort, increase awareness of OLS pillars
- Putting these together: "persuade a university department to fund a full Nebula cohort" -- I know this isn't it, add your own😉.

I think this info will help Jilaga brainstorm design ideas.

Also, @jilaga, we know this might be a busy time of year --I'm just so ready for the break 😅-- so let us know if the draft should be pushed to the new year. That's totally fine!

[jilaga]

I can't wait to get to the break too. 🙂‍↔️

I am just about rounding up the posters for Advent of OS so I could put a few things on my table right before the holiday hits i.e email poster. (would deliver the rest of the tasks Doaa created in #96 after the holidays)

would drop follow up questions if anything is unclear.

[doaamkader]

@jilaga @iramosp I added some edits to the main post please check

[jilaga]

Here's a draft to mostly show information structure, still unsure of the copy (wordings).

What information made it:

• Small introduction about OLS, a small intro about the program, curriculum, and benefits
• Intended audience of the poster? e.g. university department or university, community lead, Mangers of research centers, etc.
• Get collaboration or agreement of sponsor or outreach for Nebula cohort
• Invite them to the workshop

Feedback:

• how can I communicate to the intended audience clearly?
• how can I make the main objective clear a clear and direct CTA?

Newsletter poster.pdf

[doaamkader]

@jilaga I like the poster structure and the call to action at the end ( the workshop)
you can make a section for the audience called "who can attend?"
can you add OLs social media icons too at the end of the poster (LinkedIn, You tube, X)

[doaamkader]

Hi @jilaga and Happy new year!
I want to add some edits on the poster you sent

• for the content we want to make sure it matched with content on the website specially "about the program" section
• the NASA badge please include the NASA TOPS logo along with the Nebula and OLS logos to highlight the NASA collaboration.
• and in the section below the button of "attend our workshop" please delete the last line
  Please let me know if it could be finished this week

[jilaga]

Thank you @doaamkader . Hope you had a great holiday. 🤗
I'm going to figure out how to place these "the NASA badge please include the NASA TOPS logo along with the Nebula and OLS logos to highlight the NASA collaboration."

Yes, it can be finished today! 🫡

[iramosp]

I'm going to figure out how to place these "the NASA badge please include the NASA TOPS logo along with the Nebula and OLS logos to highlight the NASA collaboration."

May I suggest something similar to the NASA collab flyer? As in, keeping the badge as it is, and then adding the TOPS and OLS logos somewhere at the footer or the header of the poster?

[jilaga]

Newsletter poster (iteration 1).pdf

I implemented @iramosp suggestion at the footer. Thanks!😊
I made tiny tweaks from the first design to house all the checklist information and look better.

Here's a draft to mostly show information structure, still unsure of the wordings.

What information made it:

• Small introduction about OLS, a small intro about the program, curriculum, and benefits
• Intended audience of the poster? e.g. university department or university, community lead, Mangers of research centers, etc.
• Get collaboration or agreement of sponsor or outreach for Nebula cohort
• Invite them to the workshop

Feedback:

• how can I communicate to the intended audience clearly?
• how can I make the main objective clear a clear and direct CTA?

Newsletter poster.pdf

[doaamkader]

I like it but i think the paragraphs need to be justified

[iramosp]

@jilaga, this looks nice! It fits all the key info in an easy-to-read way.
A few small comments on my part, mostly about wordings:

• Title: please say it's in collaboration with OLS and NASA. Something like "[...] in collaboration with OLS and NASA" or "OLS & NASA", however fits best.
• Title: I don't usually add a period at the end of a title, I think it looks cleaner? Up to you, though
• Curriculum: replace "Nasa Tops Curriculum" --> "Nebula Curriculum" This is because participants have been confused about the difference between Nebula and NASA TOPS, so I hope just saying this is Nebula-specific will reduce the information overload.
• Why Join: 1st point delete golden badge: "Earn a certification /golden badge from NASA!"
• Why Join: 3rd point, add "global" and delete last bit: "Engage with a global community of professionals at every career stage."
• Why Join: 4th point: missing period at the end.
• Why Join: 5th point - this might fit better in 2 lines.

[jilaga]

Feedback implemented, paragraphs justified. Thank you 🫡 😊
Newsletter poster (iteration 1 - reviewed).pdf

[doaamkader]

Hi @jilaga before closing this issue just one last thing we want to integrate this registration link to the action button "attend our workshop" https://us02web.zoom.us/meeting/register/ko_bY9MjReS5VTTP_nJAYQ
and is the social media icons clickable?