diff --git a/cli/cli.ts b/cli/cli.ts
index 9a2f4902ebe..841c9575d58 100644
--- a/cli/cli.ts
+++ b/cli/cli.ts
@@ -1919,6 +1919,13 @@ ${gcards.map(gcard => `[${gcard.name}](${gcard.url})`).join(',\n')}
                 targetStrings[`{id:extension-tag}${tag}`] = tag;
             }
         }
+
+        const hardwareOptions = targetConfig?.hardwareOptions;
+        for (const opt of (hardwareOptions ?? [])) {
+            // Not translating hardware name, as that is typically a brand name / etc.
+            if (opt.description)
+                targetStrings[`{id:hardware-description}${opt.description}`] = opt.description;
+        }
     }
     // extract strings from editor
     ["editor", "fieldeditors", "cmds"]
diff --git a/webapp/src/projects.tsx b/webapp/src/projects.tsx
index 625d6603e9e..cfcab932528 100644
--- a/webapp/src/projects.tsx
+++ b/webapp/src/projects.tsx
@@ -1695,7 +1695,7 @@ export class ChooseHwDialog extends data.Component<ISettingsProps, ChooseHwDialo
                                 key={'card' + card.name}
                                 name={card.name}
                                 ariaLabel={card.name}
-                                description={card.description}
+                                description={pxt.Util.rlf(`{id:hardware-description}${card.description}`)}
                                 imageUrl={card.imageUrl}
                                 learnMoreUrl={card.url}
                                 onClick={card.onClick}