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keyword_performance_overview.dashboard.lookml
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keyword_performance_overview.dashboard.lookml
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- dashboard: keyword_performance_overview
title: Keyword Performance Overview
layout: tile
tile_size: 100
filters:
elements:
- name: total_keywords
title: Total Keywords (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [keyword.count]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_cost_usd
title: Total Cost (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_cost_usd]
sorts: [master_stats.total_cost_usd desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: average_cost_per_conversion
title: Average Cost per Conversion (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.average_cost_per_conversion]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_impressions
title: Total Impressions (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_impressions]
sorts: [master_stats.total_impressions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_interactions
title: Total Interactions (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_interactions]
sorts: [master_stats.total_interactions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: average_interaction_rate
title: Average Interaction Rate (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.average_interaction_rate]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_clicks
title: Total Clicks (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_clicks]
sorts: [master_stats.total_clicks desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: total_conversions
title: Total Conversions (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.total_conversions]
sorts: [master_stats.total_conversions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: average_conversion_rate
title: Average Conversion Rate (Keywords)
type: single_value
model: google_adwords
explore: master_stats
measures: [master_stats.average_conversion_rate]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
height: 1
width: 4
- name: keyword_efficiency_over_time
title: Keyword Efficiency Over Time (Keywords)
type: looker_line
model: google_adwords
explore: master_stats
dimensions: [master_stats._data_date]
fill_fields: [master_stats._data_date]
measures: [master_stats.average_conversion_rate, master_stats.average_interaction_rate,
master_stats.average_cost_per_conversion, master_stats.average_cost_per_click]
dynamic_fields:
- table_calculation: average_cost_per_conversion_in_100s
label: Average Cost per Conversion (in 100's)
expression: "${master_stats.average_cost_per_conversion}/100"
value_format:
value_format_name: usd
sorts: [master_stats._data_date desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: false
show_y_axis_labels: false
show_y_axis_ticks: false
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: none
interpolation: monotone
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [master_stats.average_cost_per_conversion]
- name: keyword_funnel_by_device
title: Keyword Funnel by Device (Keywords)
type: looker_column
model: google_adwords
explore: master_stats
dimensions: [master_stats.device_type]
measures: [master_stats.total_impressions, master_stats.total_clicks, master_stats.total_conversions]
sorts: [master_stats.total_impressions desc]
limit: '500'
column_limit: '50'
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_dropoff: true
series_labels: {}