diff --git a/docs/how-tos/usage.md b/docs/how-tos/usage.md
index 826675a..c2402a4 100644
--- a/docs/how-tos/usage.md
+++ b/docs/how-tos/usage.md
@@ -108,6 +108,13 @@ Kele commands involving Kubernetes [contexts] center around the `s-k c` prefix (
     Most context-related Kele functionality can also be done via [Embark] on any
     completion candidate in any context-related Kele command.
 
+!!! tip
+
+    If you have functions that need to run after switching to a new context in
+    order to use it, `kele-after-context-switch-hook` is available to use. This
+    can be useful for, say, re-authenticating with the new context before
+    interacting with it.
+
 ### Managing proxy servers
 
 Kele allows for starting and stopping [HTTP
diff --git a/kele.el b/kele.el
index e92d71f..6b5bc3f 100644
--- a/kele.el
+++ b/kele.el
@@ -99,6 +99,9 @@ pods."
   :type 'integer
   :group 'kele)
 
+(defvar kele-after-context-switch-hook nil
+  "Normal hook run after switching to a new context.")
+
 (defvar kele--discovery-last-refresh-time nil
   "Timestamp of last successful poll of the discovery cache.")
 
@@ -741,7 +744,8 @@ node `(elisp)Programmed Completion'."
                         'warning)))
   (interactive (list (completing-read "Context: " #'kele--contexts-complete)))
   (kele--with-progress (format "Switching to use context `%s'..." context)
-    (kele-kubectl-do "config" "use-context" context)))
+    (kele-kubectl-do "config" "use-context" context)
+    (run-hooks 'kele-after-context-switch-hook)))
 
 ;; TODO(#176): Update `kele--namespace-cache'
 (transient-define-suffix kele-context-rename (old-name new-name)