diff --git a/sections/featured-product.liquid b/sections/featured-product.liquid
index 6821856a4ac..d0d6a851e0b 100644
--- a/sections/featured-product.liquid
+++ b/sections/featured-product.liquid
@@ -1,5 +1,8 @@
 {%- liquid
   assign product = section.settings.product
+  if product == null
+    assign placeholder = true
+  endif
 -%}
 
 <product-info
@@ -69,7 +72,7 @@
     <div class="page-width section-{{ section.id }}-padding{% if section.settings.secondary_background %} isolate{% endif %}">
       <div class="featured-product product product--{{ section.settings.media_size }} grid grid--1-col gradient color-{{ section.settings.color_scheme }} product--{{ section.settings.media_position }}{% if section.settings.secondary_background == false %} isolate{% endif %} {% if product.media.size > 0 or section.settings.product == blank %}grid--2-col-tablet{% else %}product--no-media{% endif %}">
         <div class="grid__item product__media-wrapper">
-          {%- if section.settings.product != blank -%}
+          {%- unless placeholder -%}
             {% render 'product-media-gallery', product: product, variant_images: variant_images, limit: 1 %}
           {%- else -%}
             <div class="product__media-item">
@@ -80,7 +83,7 @@
                 {{ 'product-apparel-1' | placeholder_svg_tag: 'placeholder-svg' }}
               </div>
             </div>
-          {%- endif -%}
+          {%- endunless -%}
         </div>
         <div class="product__info-wrapper grid__item{% if settings.animations_reveal_on_scroll %} scroll-trigger animate--slide-in{% endif %}">
           <section
@@ -104,16 +107,17 @@
                   </p>
                 {%- when 'title' -%}
                   <h2 class="product__title {{ block.settings.heading_size }}" {{ block.shopify_attributes }}>
-                    {%- if product.title != blank -%}
+                    {%- unless placeholder -%}
                       {{ product.title | escape }}
                     {%- else -%}
                       {{ 'onboarding.product_title' | t }}
-                    {%- endif -%}
+                    {%- endunless -%}
                   </h2>
                 {%- when 'price' -%}
                   <div id="price-{{ section.id }}" role="status" {{ block.shopify_attributes }}>
                     {%- render 'price',
                       product: product,
+                      placeholder: placeholder,
                       use_variant: true,
                       show_badges: true,
                       price_class: 'price--large'
@@ -138,14 +142,14 @@
                       {%- endif -%}
                     </div>
                   {%- endif -%}
-                  {%- if product != blank -%}
+                  {%- unless placeholder -%}
                     <div {{ block.shopify_attributes }}>
                       {%- form 'product', product -%}
                         <input type="hidden" name="id" value="{{ product.selected_or_first_available_variant.id }}">
                         {{ form | payment_terms }}
                       {%- endform -%}
                     </div>
-                  {%- endif -%}
+                  {%- endunless -%}
                 {%- when 'sku' -%}
                   <p
                     class="product__sku{% if block.settings.text_style == 'uppercase' %} caption-with-letter-spacing{% elsif block.settings.text_style == 'subtitle' %} subtitle{% endif %}{% if product.selected_or_first_available_variant.sku.size == 0 %} visibility-hidden{% endif %}"
diff --git a/snippets/card-product.liquid b/snippets/card-product.liquid
index df66b950a10..d6e0fd1a80f 100644
--- a/snippets/card-product.liquid
+++ b/snippets/card-product.liquid
@@ -567,6 +567,7 @@
 {%- else -%}
   {%- liquid
     assign ratio = 1
+    assign placeholder = true
     if media_aspect_ratio == 'portrait'
       assign ratio = 0.8
     endif
@@ -610,7 +611,7 @@
               <span class="visually-hidden">{{ 'accessibility.vendor' | t }}</span>
               <div class="caption-with-letter-spacing light">{{ 'products.product.vendor' | t }}</div>
             {%- endif -%}
-            {% render 'price', show_compare_at_price: true %}
+            {% render 'price', placeholder: placeholder, show_compare_at_price: true %}
           </div>
         </div>
       </div>
diff --git a/snippets/price.liquid b/snippets/price.liquid
index 7d0b10bf47e..665b69c008d 100644
--- a/snippets/price.liquid
+++ b/snippets/price.liquid
@@ -3,6 +3,7 @@
 
   Accepts:
   - product: {Object} Product Liquid object (optional)
+  - placeholder: {Boolean} Renders a placeholder price (optional)
   - use_variant: {Boolean} Renders selected or first variant price instead of overall product pricing (optional)
   - show_badges: {Boolean} Renders 'Sale' and 'Sold Out' tags if the product matches the condition (optional)
   - price_class: {String} Adds a price class to the price element (optional)
@@ -14,14 +15,16 @@
 {%- liquid
   if use_variant
     assign target = product.selected_or_first_available_variant
+  elsif placeholder
+    assign target = null
   else
     assign target = product
   endif
 
   assign compare_at_price = target.compare_at_price
   assign price = target.price | default: 1999
-  assign price_min = product.price_min
-  assign price_max = product.price_max
+  assign price_min = target.price_min
+  assign price_max = target.price_max
   assign available = target.available | default: false
   assign money_price = price | money
   assign money_price_min = price_min | money
@@ -37,94 +40,97 @@
   endif
 -%}
 
-{%- unless target == nil -%}
-<div
-  class="
-    price
-    {%- if price_class %} {{ price_class }}{% endif -%}
-    {%- if available == false %} price--sold-out{% endif -%}
-    {%- if compare_at_price > price and product.quantity_price_breaks_configured? != true %} price--on-sale{% endif -%}
-    {%- if compare_at_price > price and product.quantity_price_breaks_configured? %} volume-pricing--sale-badge{% endif -%}
-    {%- if product.price_varies == false and product.compare_at_price_varies %} price--no-compare{% endif -%}
-    {%- if show_badges %} price--show-badge{% endif -%}
-  "
->
-  <div class="price__container">
-    {%- comment -%}
-      Explanation of description list:
-        - div.price__regular: Displayed when there are no variants on sale
-        - div.price__sale: Displayed when a variant is a sale
-    {%- endcomment -%}
-    <div class="price__regular">
-      {%- if product.quantity_price_breaks_configured? -%}
-        {%- if show_compare_at_price and compare_at_price -%}
-          {%- unless product.price_varies == false and product.compare_at_price_varies %}
-            <span class="visually-hidden visually-hidden--inline">
-              {{- 'products.product.price.regular_price' | t -}}
-            </span>
-            <span>
-              <s class="price-item price-item--regular variant-item__old-price">
-                {% if settings.currency_code_enabled %}
-                  {{ compare_at_price | money_with_currency }}
-                {% else %}
-                  {{ compare_at_price | money }}
-                {% endif %}
-              </s>
-            </span>
-          {%- endunless -%}
+{%- unless target == null and placeholder == null -%}
+  <div
+    class="
+      price
+      {%- if price_class %} {{ price_class }}{% endif -%}
+      {%- if available == false %} price--sold-out{% endif -%}
+      {%- if compare_at_price > price and product.quantity_price_breaks_configured? != true %} price--on-sale{% endif -%}
+      {%- if compare_at_price > price and product.quantity_price_breaks_configured? %} volume-pricing--sale-badge{% endif -%}
+      {%- if product.price_varies == false and product.compare_at_price_varies %} price--no-compare{% endif -%}
+      {%- if show_badges %} price--show-badge{% endif -%}
+    "
+  >
+    <div class="price__container">
+      {%- comment -%}
+        Explanation of description list:
+          - div.price__regular: Displayed when there are no variants on sale
+          - div.price__sale: Displayed when a variant is a sale
+      {%- endcomment -%}
+      <div class="price__regular">
+        {%- if product.quantity_price_breaks_configured? -%}
+          {%- if show_compare_at_price and compare_at_price -%}
+            {%- unless product.price_varies == false and product.compare_at_price_varies %}
+              <span class="visually-hidden visually-hidden--inline">
+                {{- 'products.product.price.regular_price' | t -}}
+              </span>
+              <span>
+                <s class="price-item price-item--regular variant-item__old-price">
+                  {% if settings.currency_code_enabled %}
+                    {{ compare_at_price | money_with_currency }}
+                  {% else %}
+                    {{ compare_at_price | money }}
+                  {% endif %}
+                </s>
+              </span>
+            {%- endunless -%}
+          {%- endif -%}
+          <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.regular_price' | t }}</span>
+          <span class="price-item price-item--regular">
+            {{-
+              'products.product.volume_pricing.price_range'
+              | t: minimum: money_price_min, maximum: money_price_max
+            -}}
+          </span>
+        {%- else -%}
+          <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.regular_price' | t }}</span>
+          <span class="price-item price-item--regular">
+            {{ money_price }}
+          </span>
         {%- endif -%}
-        <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.regular_price' | t }}</span>
-        <span class="price-item price-item--regular">
-          {{- 'products.product.volume_pricing.price_range' | t: minimum: money_price_min, maximum: money_price_max -}}
-        </span>
-      {%- else -%}
-        <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.regular_price' | t }}</span>
-        <span class="price-item price-item--regular">
+      </div>
+      <div class="price__sale">
+        {%- unless product.price_varies == false and product.compare_at_price_varies %}
+          <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.regular_price' | t }}</span>
+          <span>
+            <s class="price-item price-item--regular">
+              {% if settings.currency_code_enabled %}
+                {{ compare_at_price | money_with_currency }}
+              {% else %}
+                {{ compare_at_price | money }}
+              {% endif %}
+            </s>
+          </span>
+        {%- endunless -%}
+        <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.sale_price' | t }}</span>
+        <span class="price-item price-item--sale price-item--last">
           {{ money_price }}
         </span>
-      {%- endif -%}
-    </div>
-    <div class="price__sale">
-      {%- unless product.price_varies == false and product.compare_at_price_varies %}
-        <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.regular_price' | t }}</span>
-        <span>
-          <s class="price-item price-item--regular">
-            {% if settings.currency_code_enabled %}
-              {{ compare_at_price | money_with_currency }}
-            {% else %}
-              {{ compare_at_price | money }}
-            {% endif %}
-          </s>
+      </div>
+      <small class="unit-price caption{% if product.selected_or_first_available_variant.unit_price_measurement == nil %} hidden{% endif %}">
+        <span class="visually-hidden">{{ 'products.product.price.unit_price' | t }}</span>
+        <span class="price-item price-item--last">
+          <span>{{- product.selected_or_first_available_variant.unit_price | money -}}</span>
+          <span aria-hidden="true">/</span>
+          <span class="visually-hidden">&nbsp;{{ 'accessibility.unit_price_separator' | t }}&nbsp;</span>
+          <span>
+            {%- if product.selected_or_first_available_variant.unit_price_measurement.reference_value != 1 -%}
+              {{- product.selected_or_first_available_variant.unit_price_measurement.reference_value -}}
+            {%- endif -%}
+            {{ product.selected_or_first_available_variant.unit_price_measurement.reference_unit }}
+          </span>
         </span>
-      {%- endunless -%}
-      <span class="visually-hidden visually-hidden--inline">{{ 'products.product.price.sale_price' | t }}</span>
-      <span class="price-item price-item--sale price-item--last">
-        {{ money_price }}
-      </span>
+      </small>
     </div>
-    <small class="unit-price caption{% if product.selected_or_first_available_variant.unit_price_measurement == nil %} hidden{% endif %}">
-      <span class="visually-hidden">{{ 'products.product.price.unit_price' | t }}</span>
-      <span class="price-item price-item--last">
-        <span>{{- product.selected_or_first_available_variant.unit_price | money -}}</span>
-        <span aria-hidden="true">/</span>
-        <span class="visually-hidden">&nbsp;{{ 'accessibility.unit_price_separator' | t }}&nbsp;</span>
-        <span>
-          {%- if product.selected_or_first_available_variant.unit_price_measurement.reference_value != 1 -%}
-            {{- product.selected_or_first_available_variant.unit_price_measurement.reference_value -}}
-          {%- endif -%}
-          {{ product.selected_or_first_available_variant.unit_price_measurement.reference_unit }}
-        </span>
+    {%- if show_badges -%}
+      <span class="badge price__badge-sale color-{{ settings.sale_badge_color_scheme }}">
+        {{ 'products.product.on_sale' | t }}
       </span>
-    </small>
-  </div>
-  {%- if show_badges -%}
-    <span class="badge price__badge-sale color-{{ settings.sale_badge_color_scheme }}">
-      {{ 'products.product.on_sale' | t }}
-    </span>
 
-    <span class="badge price__badge-sold-out color-{{ settings.sold_out_badge_color_scheme }}">
-      {{ 'products.product.sold_out' | t }}
-    </span>
-  {%- endif -%}
-</div>
-{% endunless %}
\ No newline at end of file
+      <span class="badge price__badge-sold-out color-{{ settings.sold_out_badge_color_scheme }}">
+        {{ 'products.product.sold_out' | t }}
+      </span>
+    {%- endif -%}
+  </div>
+{% endunless %}