diff --git a/src/react-components/room/object-hooks.js b/src/react-components/room/object-hooks.js
index 50553a5966c..ce337166b08 100644
--- a/src/react-components/room/object-hooks.js
+++ b/src/react-components/room/object-hooks.js
@@ -1,12 +1,15 @@
 import { useEffect, useState, useCallback, useMemo } from "react";
 import { removeNetworkedObject } from "../../utils/removeNetworkedObject";
-import { shouldUseNewLoader } from "../../utils/bit-utils";
+import { findAncestorWithComponent, shouldUseNewLoader } from "../../utils/bit-utils";
 import { rotateInPlaceAroundWorldUp, affixToWorldUp } from "../../utils/three-utils";
 import { getPromotionTokenForFile } from "../../utils/media-utils";
 import { hasComponent } from "bitecs";
+import { isPinned as isObjectPinned } from "../../bit-systems/networking";
 import { isPinned as getPinnedState } from "../../bit-systems/networking";
-import { MediaInfo, Static } from "../../bit-components";
+import { MediaContentBounds, MediaInfo, MediaLoader, Owned, Static } from "../../bit-components";
 import { deleteTheDeletableAncestor } from "../../bit-systems/delete-entity-system";
+import { setPinned } from "../../utils/bit-pinning-helper";
+import { debounce } from "lodash";
 
 export function isMe(object) {
   return object.id === "avatar-rig";
@@ -14,7 +17,8 @@ export function isMe(object) {
 
 export function isPlayer(object) {
   if (shouldUseNewLoader()) {
-    // TODO Add when networked avatar is migrated
+    // TODO Add when networked avatar is migrated?
+    // We don't list players in the objects list so do we need this function at all?
     return false;
   } else {
     return !!object.el.components["networked-avatar"];
@@ -43,18 +47,28 @@ export function usePinObject(hubChannel, scene, object) {
   const [isPinned, setIsPinned] = useState(getPinnedState(object.eid));
 
   const pinObject = useCallback(() => {
-    const el = object.el;
-    if (!NAF.utils.isMine(el) && !NAF.utils.takeOwnership(el)) return;
-    window.APP.pinningHelper.setPinned(el, true);
-  }, [object]);
+    if (shouldUseNewLoader()) {
+      const mediaRootEid = findAncestorWithComponent(APP.world, MediaContentBounds, object.eid);
+      setPinned(hubChannel, APP.world, mediaRootEid, true);
+    } else {
+      const el = object.el;
+      if (!NAF.utils.isMine(el) && !NAF.utils.takeOwnership(el)) return;
+      window.APP.pinningHelper.setPinned(el, true);
+    }
+  }, [object, hubChannel]);
 
   const unpinObject = useCallback(() => {
-    const el = object.el;
-    if (!NAF.utils.isMine(el) && !NAF.utils.takeOwnership(el)) return;
-    window.APP.pinningHelper.setPinned(el, false);
-  }, [object]);
+    if (shouldUseNewLoader()) {
+      const mediaRootEid = findAncestorWithComponent(APP.world, MediaContentBounds, object.eid);
+      setPinned(hubChannel, APP.world, mediaRootEid, false);
+    } else {
+      const el = object.el;
+      if (!NAF.utils.isMine(el) && !NAF.utils.takeOwnership(el)) return;
+      window.APP.pinningHelper.setPinned(el, false);
+    }
+  }, [object, hubChannel]);
 
-  const togglePinned = useCallback(() => {
+  const _togglePinned = useCallback(() => {
     if (isPinned) {
       unpinObject();
     } else {
@@ -62,10 +76,22 @@ export function usePinObject(hubChannel, scene, object) {
     }
   }, [isPinned, pinObject, unpinObject]);
 
+  const togglePinned = useMemo(() => debounce(_togglePinned, 100), [_togglePinned]);
+  useEffect(() => {
+    return () => {
+      togglePinned.cancel();
+    };
+  }, [togglePinned]);
+
   useEffect(() => {
-    // TODO Add when pinning is migrated
     if (shouldUseNewLoader()) {
-      return;
+      const handler = setInterval(() => {
+        const mediaRootEid = findAncestorWithComponent(APP.world, MediaContentBounds, object.eid);
+        setIsPinned(isObjectPinned(mediaRootEid));
+      }, 100);
+      return () => {
+        clearInterval(handler);
+      };
     }
 
     const el = object.el;
@@ -82,24 +108,33 @@ export function usePinObject(hubChannel, scene, object) {
     };
   }, [object]);
 
-  if (shouldUseNewLoader()) {
-    // TODO Add when pinning is migrated
-    return false;
-  }
-
-  const el = object.el;
-
   let userOwnsFile = false;
 
-  if (el.components["media-loader"]) {
-    const { fileIsOwned, fileId } = el.components["media-loader"].data;
+  if (shouldUseNewLoader()) {
+    const fileId = MediaLoader.fileId[object.eid];
+    const mediaRootEid = findAncestorWithComponent(APP.world, MediaContentBounds, object.eid);
+    const fileIsOwned = hasComponent(APP.world, Owned, mediaRootEid);
     userOwnsFile = fileIsOwned || (fileId && getPromotionTokenForFile(fileId));
+  } else {
+    const el = object.el;
+    if (el.components["media-loader"]) {
+      const { fileIsOwned, fileId } = el.components["media-loader"].data;
+      userOwnsFile = fileIsOwned || (fileId && getPromotionTokenForFile(fileId));
+    }
+  }
+
+  let targetEid;
+  if (shouldUseNewLoader()) {
+    targetEid = findAncestorWithComponent(APP.world, MediaContentBounds, object.eid);
+  } else {
+    targetEid = object.el.eid;
   }
+  const isStatic = hasComponent(APP.world, Static, targetEid);
 
   const canPin = !!(
     scene.is("entered") &&
     !isPlayer(object) &&
-    !hasComponent(APP.world, Static, el.eid) &&
+    !isStatic &&
     hubChannel.can("pin_objects") &&
     userOwnsFile
   );
diff --git a/src/scene-entry-manager.js b/src/scene-entry-manager.js
index 9d0da98e7e1..5a775e2c798 100644
--- a/src/scene-entry-manager.js
+++ b/src/scene-entry-manager.js
@@ -40,6 +40,9 @@ export default class SceneEntryManager {
     this.leftCursorController = document.getElementById("left-cursor-controller");
     this.avatarRig = document.getElementById("avatar-rig");
     this._entered = false;
+    /**
+     * @type {Function}
+     */
     this.performConditionalSignIn = () => {};
     this.history = history;
   }
diff --git a/src/utils/bit-pinning-helper.ts b/src/utils/bit-pinning-helper.ts
index 55333ca8d9d..1a82df39005 100644
--- a/src/utils/bit-pinning-helper.ts
+++ b/src/utils/bit-pinning-helper.ts
@@ -4,6 +4,7 @@ import HubChannel from "./hub-channel";
 import { EntityID } from "./networking-types";
 import { takeOwnership } from "./take-ownership";
 import { createMessageDatas, isNetworkInstantiated, isPinned } from "../bit-systems/networking";
+import { SignInMessages } from "../react-components/auth/SignInModal";
 
 export const setPinned = async (hubChannel: HubChannel, world: HubsWorld, eid: EntityID, shouldPin: boolean) => {
   _signInAndPinOrUnpinElement(hubChannel, world, eid, shouldPin);
@@ -29,8 +30,14 @@ const unpinElement = (hubChannel: HubChannel, world: HubsWorld, eid: EntityID) =
 
 const _signInAndPinOrUnpinElement = (hubChannel: HubChannel, world: HubsWorld, eid: EntityID, shouldPin: boolean) => {
   const action = shouldPin ? () => _pinElement(hubChannel, world, eid) : () => unpinElement(hubChannel, world, eid);
-  // TODO: Perform conditional sign in
-  action();
+  APP.entryManager!.performConditionalSignIn(
+    () => hubChannel.signedIn,
+    action,
+    shouldPin ? SignInMessages.pin : SignInMessages.unpin,
+    (e: Error) => {
+      console.warn(`PinningHelper: Conditional sign-in failed. ${e}`);
+    }
+  );
 };
 
 export const canPin = (hubChannel: HubChannel, eid: EntityID): boolean => {